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With the rise of platforms such as YouTube, Instagram, and Snapchat, consumers expect more video from businesses to help them learn about products and discover new trends in the real estate world. From behind-the-scenes scoops to live open houses and neighborhood tours, video content engages house hunters and sellers alike. Agents who invest in video that’s optimized for social media will get a better return on the time and effort it takes to create this content. Commit to a

The “Thanksgiving day” is a day for everyone to thank all of the fruitful things they have achieved or received and days they have experienced, all of the trials and failures they have undergone in their lives and a lot more. It is also good time of the year for real estate agents to review themselves and look back at their successful marketing strategies and plan. Check out these Thanksgiving real estate marketing campaign ideas for entrepreneurs this holiday season: Treats

Whatever the reason, starting a brokerage and turning it into a money-making machine is not for the faint of heart. There’s a lot that can go wrong for those who jump in without the proper foresight and education. We offer these tips for those wanting to go out on their own: 1. Determine Why You Want to Start Your Own Brokerage. Determine what’s really driving you to do this. Starting a brokerage just because you’re a top producer, or because you have a desire to run a compan

Change can leave you with a feeling of loss or remorse but once you have a solid understanding of the disruption that’s causing you anxiety, you can figure out the best way to control those emotions. While brokers and office leaders may do their best to get ahead of real estate disruption, some agents will inevitably still feel the pressures of change. If you, as a real estate agent, are having a difficult time, below are some steps for “change management” to help overcome th

Hosting a seminar or webinar on a real estate topic can help generate more leads. This puts agents in the position of showing off their knowledge and expertise to a crowd of aspiring home buyers or sellers. Topics can range from detailed explanations of how to buy your first home, qualify for a mortgage, or purchase a vacation or investment property. While it may be easier or cheaper to host virtually, one of the key benefits of a seminar over a webinar is the value of making