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Most real estate interactions are now taking place away from an office, and brokers and office managers need to support their agents’ mobility. Brokers have to figure out how much technology to provide to their agents, especially because some agents are tech-savvy and some are not. It’s not enough to just have sessions in your office, brokers should record the classes and seminars that take place and email them to their agents. Fast Communication A real estate company should

Realtors spend millions each year on business or closing gifts for their clients. But although you’re long on generosity, it’s tough to come up with new ideas all the time. Instead of the usual gift cards or house plants, give something more unique. Here are some fresh ideas. 1. Night Out Make a dinner memorable by not only picking up the tab but also going all out. Make the reservation for your clients, arrange a limo or a sitter, and then have the restaurant send over a per

Good realtors can be difficult to find if you don’t know the qualities to look for. Find out what qualities you should be copying when aspiring to be the perfect agent. 1. They Communicate It can be stressful to deal with a realtor who’s not a great communicator. The real estate market is time sensitive, so buyers and sellers need an agent who will let them know quickly where they stand with their current buying or selling situation so they can move on quickly to another prop

Many real estate agents do not have a plan or idea of where to begin when their first few listing appointments fall in their hands. Here are tips new agents can use to prepare for that listing appointment. Preparing for the Listing Appointment 1. Identify their unique value proposition. Even a brand new agent has a unique skill set that will benefit his or her budding real estate business. New agents should spend time identifying what makes them better or different from their

Real estate agents use Facebook every day to connect with prospective home buyers and to encourage business relationships with peers. Maintaining these relationships require a bit of handiwork. Here’s how to use Facebook to build relationships, find new followers, and market your business more effectively. After setting up your page, follow these tips to keep it fresh: The 80/20 Rule. 80 percent of your content should be customer-focused, and 20 percent on you and your busine