Innovative Closing Gifts
Realtors spend millions each year on business or closing gifts for their clients. But although you’re long on generosity, it’s tough to come up with new ideas all the time. Instead of the usual gift cards or house plants, give something more unique. Here are some fresh ideas.
1. Night Out
Make a dinner memorable by not only picking up the tab but also going all out. Make the reservation for your clients, arrange a limo or a sitter, and then have the restaurant send over a personal thank-you note from you.
2. Share of Stock
For a practical gift that your clients will proudly display in their new home, consider giving a single share of stock in a public company that would appeal to your clients’ unique sense of taste. Among the most popular are Disney, DreamWorks Animation SKG, Harley-Davidson, Wal-Mart, General Motors, Tiffany & Co., and Microsoft. Especially popular among real estate practitioners are stocks from Home Depot, Lowe’s, and Starbucks.
3. Customized Address Stamp
Help your clients get used to their new address by providing a customized address stamp after the closing. Every time your clients use the address stamp, they’ll think of you. Prepay for the stamps and order them with each client’s information as you need them.