Facebook Tips for Realtors

Real estate agents use Facebook every day to connect with prospective home buyers and to encourage business relationships with peers. Maintaining these relationships require a bit of handiwork.

Here’s how to use Facebook to build relationships, find new followers, and market your business more effectively.

After setting up your page, follow these tips to keep it fresh:

The 80/20 Rule.

80 percent of your content should be customer-focused, and 20 percent on you and your business. Using this formula will encourage more engagement and interaction.

Frequently Update Your Cover Photo.

Use the cover photo to highlight the homes you have for sale. Change images often and use this space to your advantage.

Respond to Comments.

Reply to comments posted on your page, good or bad, and do so promptly. This signals current and potential clients that you are paying attention.

Use Photos and Videos.

Use images or videos in your posts whenever possible. Posts with photos tend to get 120 percent more engagement than those without them. Posts with photo albums receive more engagement. There has also been an increase in interaction with videos.