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Zero-Cost Social Media Marketing Ideas

Social media can be a treasure trove for real estate pros looking to expand their business, connect with clients, and build strong brand recognition. People do business with people they know, like, and trust—and can relate to. That relatability is important. What’s more, real estate pros don’t have to spend a lot of money buying ads. They work, but free methods can often help grow your business faster.

Here are a few ideas:


A video can show potential clients what it feels like to work with you and it allows you to show your personality. Real estate pros don’t need fancy equipment. Most people just use their smartphones. Facebook remains the number one social media platform with YouTube being number two. Put your videos on both sites. Instagram TV (IGTV) is also a great place to post longer form videos, 3 to 5 minutes in length.


Use interesting and attractive images in your social media posts that will draw people’s eyes. It’s great content when you add an inspirational quote. They are evergreen and timeless. These get shared. When you can do something in your brand colors, you don’t have to have your logo all the time.


Sending out emails that people want to read can be a quest. Share both professional insights and personal thoughts. Think about the content you are creating on all your social media platforms. Your email can bring it all together.


When someone Googles your name, one of the first sites to pop up is your LinkedIn profile. If there isn’t enough information or if you have an outdated photo, people might just back away. You can add a few links to your YouTube videos or publish articles to enhance your profile. Add more recommendations to your LinkedIn profile. The best way to get recommendations is to give recommendations to others.


One way to use the platform more effectively is to create lists in order to connect with segments of your sphere in different ways. For example, create private lists of your family, friends, neighbors, and clients who are your friends. Then create a prospect list of those who may be friends or acquaintances who could potentially buy in the next 12 to 18 months.

August 4, 2020. National Association of Realtors. 6 Zero-Cost Social Media Marketing Ideas.

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