Tips for Developing a Digital Campaign to Generate Global Leads
Acquiring leads can be expensive. What’s more, you aren’t always getting your money’s worth when you pay a third party because many of the top real estate search engines sell the same lead to multiple brokers. As a result, prospective buyers get calls from tons of agents all over the area.
Below are dazzling digital campaign tips on how brokerages can reach global buyers:
Begin with the basics.
Your website is the single most important tool you need. Getting it right and keeping it updated is essential. The tool you use makes a huge difference in how easy or difficult it will be to implement your campaigns.
Optimize for SEO.
Search engine optimization (SEO) content includes keywords and phrases that place a real estate group’s website higher in the search engines, such as “moving to Florida” and “where to move to Florida,” etc. Google AdWords can also help in driving traffic to your website.
Set up analytics.
Google Analytics is a service that tracks and reports website traffic. GA shows you how many people are coming to your website, where they’re coming from and what they’re searching for. You can also look at historical numbers through GA.
Treat each lead as a potential client.
Handle international leads on a case-by-case basis based on their language and desired locale. This helps real estate teams to map leads and funnel them to the perfect agent to handle their needs. If a lead is further along in the buying process, BoomTown offers an automated system to continually serve them properties in the region they want until they’re ready to decide.
Position your brokerage as a go-to expert.
Concentrate on the region and talk about communities, potential problems, offer feedback, answer questions and become a resource center through blog posts, page content and special sections. This also helps people find you. If a buyer is looking for new communities in a certain area and you feature content targeted to new communities in that area, you are much more likely to get picked up in the search engines.
Realtor Magazine. (March 27, 2020). Reach Global Buyers With Dazzling Digital Campaigns.
Retrieved from: https://www.floridarealtors.org/news-media/news-articles/2020/03/reach-global-buyers-dazzling-digital-campaigns
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