Marketing Ideas for Realtors
Are you a Realtor creating a marketing plan and need some new real estate marketing ideas? We put together the ultimate list of great marketing advice below where you’ll find everything you need here to kick start your marketing campaign.
Rank Your Listings on Google and Bing
There are more than 40,000 search queries on Google every second and a relative portion of these searches involve real estate — people typing in “homes for sale.” When was the last time you thought about making your featured listings Google-friendly or, better yet, SEO-friendly? If your website becomes visible on top, that would mean more authenticity and trust which are obvious elements for more leads and traffic.
Use Words That Sell
If you’re working as a listing agent, it’s important to create descriptions that will jump off the page and grab the buyer. A good tactic is to appeal to the buyer’s emotions. Use keywords that paint a picture. It’s not just about telling facts, but also about selling stories.
Master the Subject Line
The most important aspect in an email is the subject line. They are key to get the recipient to open and read the email. Now, this means crafting a subject that is essentially a call-to-action but doesn’t give away too much information about the email and shows that you are not a spammer. You have to convince the reader that the information is good enough without being too specific.
Make a Video Tour of Your Neighborhood
A video tour of the neighborhood gives prospective buyers a much better feel for what a neighborhood is like to live in. Unless you live in a major city or tourist area, chances are there are very few videos showing highlights of your neighborhood on YouTube. Creating a video to fill that void can mean a nice boost to your online presence and can help generate leads.
Craft a Personalized Message
When you write your message, remember the following points:
Make the message about them. Tell them how you can help them as quickly as possible.
Match your message to your seller.
Make your message short and sweet.
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