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Networking - Build Your Sphere of Influence

Real estate networking might include meeting fellow real estate professionals or potential clients, or people who are completely unrelated to real estate but attending an event hosted by an organization that interests you. Regardless of the guest list, you network to build your sphere of influence and connect with new people.

Networking isn’t a viable way to increase your business. Below are some tips to connect and start building relationships.

Be yourself

Don’t be someone you’re not. You’ll gain more respect and make better connections by being yourself than by adopting some persona that you think people will like better. Being yourself is important and one of the few absolutes in business. Be humble and genuine at lead generation events. Position yourself and your business factually and honestly at a real estate networking event so that your peers can see themselves in you and make a connection.


You have two ears and one mouth, so you should spend more time listening than talking. Keep those words in mind. It’s easy to make a conversation all about you, but you’re there to connect to others. When there is an opportunity to ask a question, ask. People like talking about themselves, about what they do and why they do it. Be patient and don’t interrupt. You’ll be able to share your story soon enough.

Start a Conversation

Pay attention to what they’re sharing and watch for where you can connect them to other resources or help them find the missing solution for a problem they have. Ultimately what you’d like to do is help the person buy or sell a home. At a real estate networking event, remember that you have at least one thing in common: the industry. There are so many ways to start a conversation. Ask how long they’ve been in the industry, or how they feel about social media and so on.

Be Helpful

Clients want to do business with people they like and who are helpful. You’re already on your way to making friends at your networking event. You’ve asked them about their challenges. Look for a way to help. Focus on answering the questions the person you’re talking to might have at lead generation events. It’s okay to ask clarifying questions but make it clear that you’re only trying to help.

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