Marketing for Realtors


It’s difficult to develop real estate marketing ideas that are Unique, Original and Remarkable. Sometimes the best remedy for marketing fatigue is thinking outside the box and identifying ways on how your website content, email marketing, and social media posts can stand out.

Here are simple samples of real estate agent marketing ideas you can implement that will drive engagement, garner you some new leads, and even provide a nice public relations boost.

1. Add some flavor to your real estate video marketing.

Sending an email to your contacts to wish them a happy holiday likely won’t nurture your leads through the sales funnel like blog posts and promotional email messages do. Getting in the spirit for widely celebrated goings-on locally or nationally can humanize your brand.

2. Develop a blog post or video series highlighting great area restaurants and entertainment.

Living in a community with great food and entertainment options is an increasingly important factor for the modern home buyer besides property price, size, style, and features of the home. Develop a series of blog posts and/or videos that gives home buyers interested in your market the lowdown on the premier eateries and establishments in your area.

3. Order unique business cards.

Business cards will never go out of style. You’ll always have in-person meetings and meet-ups with buyers, sellers, and other industry professionals. It’s vital to have your information on hand to share with them. But a boring card won’t be memorable. Research the best business card creation services and try to find one that offers to develop distinct versions that will get people to remember you long after your conversation with them ends.

4. Post Tips for Homeowners, Buyers, and Sellers.

Before you get all flustered wondering how Reddit can help your real estate marketing, know that the site isn’t simply the “front page of the internet,”. There are endless amounts of “subreddit” forum boards on the site devoted to the most specific topics in the world. Find ones in which people looking to buy or sell properties need sage wisdom and where homeowners are looking for advice regarding their mortgages or tax tips.

5. Publish a local market quiz on your website.

Test your audience with a short, multiple-choice quiz on something of interest. See if they know things like which famous people grew up in the area and pieces of your town’s history. The topics can even be music, movies, or some other facet of pop culture. Think of these quick exams as one of those real estate marketing tools to use once in a while. You could even create a contest and give the winner a gift card to a local restaurant or cafe.

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