How to Be a Successful Real Estate Agent


There’s no one secret to succeeding in real estate but here are some tactics that could put you on the right path.

1. Partner with other agents

When a buyer or seller isn’t your cup of tea or their price isn’t in your wheelhouse, instead of turning these prospective clients away, you should co-represent them with competitors. Partnering with another agent is also a way to secure against losing a prospect to a competitor.

2. Host lots of open houses

Open houses are the best thing when you don’t have business. You don’t have to spend any money to host them, and in addition to reeling in leads, they can help you familiarize yourself with a neighborhood and its residents.

3. Don’t turn down any deals

When you’re getting your legs, never turn a buyer or seller away. Some transactions may not translate into fat commissions. But they might send more business your way or buy pricier homes in the future.

4. Maintain connections with past clients and referral sources

You can send market updates, just-listed cards, just-sold cards, and birthday and holiday cards to past clients. Sending former clients listing and open house notifications can also pay dividends. Also, buying lunch a couple times a week for contacts deliver more return on investment, much higher than the return on investment we see from blanketing neighborhoods with postcards.

5. Hire a real estate coach

Coaches aren’t for everyone, but coughing up a certain amount of money a month on coaching can delivered a tenfold return on investment. We all need that little boost to get us going to the next week.

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