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Secrets Top Producers Know About Real Estate Marketing


Most of the time, it’s not the real estate marketing idea that failed. It was the implementation and expectation of how that idea would impact your business that was off.

Let’s discuss some myths surrounding real estate marketing.

Below are real estate marketing tips that will help you discover the secrets top producers know and you don't.

1) You Don’t Get Leads When You Get Your License

One of the biggest real estate marketing failures is thinking it’ll be easy to get buyers once they have their license. Your new business has no historical lines of communication or new leads running into it. It’s your job to build as many channels as quickly as possible to your new company. Your license and current connections alone will not make you successful. You have to build ways to keep your current connections close so that they do business with you and build ways to make new connections.

2) “Come List Me” Calls Are Rare

Do you have someone that promised you they’d have you list their house? The deal isn’t done until the paperwork is signed. There are multiple agents who will attempt both online and offline too. You need to provide real value if you want them to do business with you. That means becoming an expert agent and providing free value. One of the best ways to provide value is through blogging.

3) Blog Posts, Postcards and Flyers are Effective Over Time

Another big misconception when it comes to real estate marketing is