Real Estate Marketing Ideas


There's no shortage of ways to market real estate. However, getting in front of the right customers is posing more and more difficult. As real estate agents and homeowners realize the battle, they turn to professionals to assist them in this complex field of online marketing. Getting in front of the right audience takes time. It doesn't happen overnight. Yet, there are some proven methods in business, that allow realtors to sell a home faster and more efficiently than before by using the right real estate marketing strategies.

1. Professional Website

We know quite well how important it is to have a professional website. However, this idea for marketing real estate marketing isn't a new one. Still, there is a big difference between a regular website and a professional one. When building your website, focus on both aesthetics and functionality. Ensure that you address things like the overall speed of the site, ease of navigation, quality of the content, sharpness of the photos and so on.

2. Hire a Real Estate Photographer

Photos are always important when it comes to real estate. Yet not as many owners and realtors understand the importance of this concept when it comes to marketing a home or condo online. The truth is that people will judge a book by its cover. What you want is something that will be appealing and catch the eye of a person that's browsing through countless listings in their area.

3. Video Walkthroughs

Video walkthroughs offer more insight into how a home is realistically represented. This doesn't have to be a professionally-shot video where you spend thousands of dollars. It could simply be something you shoot on a high-quality smartphone or even with your own drone. This strategy will really give a better sense to the prospective buyer to allow them to understand what a space truly looks like in person. This is a great way to save some money if you plan on doing a high volume of these videos.

4. Content Marketing

Content marketing is a great way to draw in visitors to your website and blog. You need to identify external sites where you can market your content. You should leverage sites like Quora, LinkdeIn's publishing platform, Medium and others to market your content. But first, you'll need a content that's built on your own site to draw visitors to.

5. Email Marketing Campaigns

LeadPages will allow you to create landing pages that will be inviting for people, so you can use it to collect email addresses that you will eventually market to. Email marketing is definitely where the money is, but it needs to be done the right way and you need to attract the right people first. Use your email campaigns to add lots of value constantly over time and watch as the results progress up quickly.

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