Get More Real Estate Leads
Network. Make New Friends, and Keep the Old. Attend local and regional networking events. Socialize with friends. Make an effort to get face-to-face with as many new and old friends as you possibly can. When you interact with others, you create top-of-mind awareness.
Follow Up. Developing a consistent follow-up plan is the key to generating a lead. Some leads will convert into buyers or sellers right away, and others may convert in six months or a year. The only way to maintain top-of-mind awareness is to follow up.
Strong Online Presence. Home buyers and home sellers begin their search on the Internet. So, that’s where you want to be. It’s not enough just to have a website. You need to create a strong online presence through social media, video, and blogs.
Be a Supreme Multi-tasker. It’s not enough just to send out a direct mail newsletter monthly. You’ve got to do more. Develop a marketing calendar that includes both online and offline activities. Reach out to your social network and stay top of mind. Do multiple activities each and every day in order to get the word out that you are the real estate professional of choice.
Be a Local Expert. You can’t be all things to all people. Statistics show that it is far easier to get on page one of the search engines when you focus on the smaller communities or neighborhoods within the city. Also, individuals searching for a local specialist are generally further along in their search and an easier lead to convert to a closing.
The key to success in real estate is to always work your plan. You’ve got to be continuously generating leads each and every day. It’s the agent’s responsibility to change and adapt as the market changes. If you continuously work your plan you will generate leads no matter the market, no matter your area of expertise.