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Important Influencers for Every Agent

Getting a real estate business off the ground is harder than it looks. It calls for long hours and a demanding schedule, but at the end of the day, hard work and consistency pay off.

Here are three major things that will help you grow your business.

Find a broker willing to be your guide and mentor.

You want a broker with a proven track record in your market who can introduce you to other agents, avoid common newbie mistakes, and help you focus on the right areas of your business. When looking for the right broker, here are some things to considered:

  • The broker isn’t the only one conducting the interview; the agent should interview the broker about why their company is a good fit.

  • When interviewing brokers, focus on finding an office with solid resources, including regular training, contract and paperwork support, and the technology that you need to be successful.

  • Consider the office culture. Ideally, there will be camaraderie between the agents in the office, and the environment will be positive, supportive, and ethical. Customers will quickly assume you are like other agents in your office, so if your company isn’t respected in your community, it might be hard for you to gain the respect you want and need to be successful.

Get friendly with “rival” agents.

Having agents you know working on the opposite end of your transactions often makes things go much more smoothly. It’s difficult to get to know every agent in your market, even if you’re a power networker, but becoming acquainted with as many as possible will ultimately benefit your clients. So use local Real Estate associations - volunteer for committees and attend events. The more people you know, the better off your deals will be.

When was the last time you made a major purchase or life decision without getting a recommendation from a friend or at least reading an online review first? Being a salesperson means many people will inherently distrust you at first, so the best way to break down those walls is to have the people who already trust you sing your praises. This helps you get your foot in more doors.

Turn your family and friends into your fans.

To cultivate stronger relationships with friends and family and turn them into ambassadors of your business, send them a letter every month telling them whom you’ve helped in real estate recently and how you helped them. Make sure it comes from my heart.

The key is to be consistent with whatever system you’ve put in place for connecting with prospects and clients. Remember to have fun; the best way to get through every day is to smile a little, network a little, and laugh a little.

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