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To Delegate or Not to Delegate

Control your business from the top down in a well-defined and well-managed hierarchy. In order to be successful in any professional endeavor you need to run your business like a business.

Outsourcing certain tasks to professionals and firms will help free up your time to do what you do best – give your clients ultimate service and elevate your business.

In order to continue to grow your business and eventually your earning potential, you need to make decisions on how your organization will function—this means making tough decisions on what tasks to handle and what tasks to delegate or outsource.

We are going to break down some of the responsibilities that have many realtors struggling to decide whether to delegate or outsource to make best use of time for your business’ own long term health.


With so many of our buyers turning to the Internet to search for properties, having a great Web site is a must-have.

We constantly come across Websites that are template thrown up on a domain, and that is a recipe for disaster. These sites have absolutely no SEO value whatsoever, and are seen as cheap and unhelpful by consumers.

Consider outsourcing the design, programming, and ongoing management of your Website to a professional. It may be a little expensive, but at the end of the day a good Web site can help you grow your business exponentially faster

Keep in mind the level of technical expertise and patience that’s required to effectively and efficiently build your own quality site is well above the level of understanding most real estate professionals have when it comes to Web development. So take the risk and spend the money to have it done correctly. Make sure you account for money in your monthly budget to hire a Web manager who can help you update content and solve any problems that might arise with the site in a timely manner.


Aren’t you tired of stuffing envelopes for mailers or taking the time to design your own flyer on a supposedly lazy Sunday afternoon?

No offense, but bottom line is there is someone out there who can do a better job doing your marketing than you. I’m not saying that you shouldn’t have a hand in how your business reaches out to the public, but the actual labor and design work involved in the marketing process should absolutely be something you consider outsourcing.

There are a lot of companies that can not only design great marketing pieces for you but also physically make sure those pieces are delivered appropriately, via mail, e-mail, or another Internet route.

Another advantage is that it allows you to create consistency. By outsourcing that task, you can be sure your Marketing posts, video and emails will go out and will be done perfectly whether you’re busy or not.


The last one is what everyone’s talking about—your blog.

Blogging is about showcasing your personality and letting your clients see your passion and expertise. If you plan ahead, it should take no more than 20 to 30 minutes to write a quality blog piece. There is no excuse for not being able to fit that small amount of time into your schedule on a weekly basis.

Being a rock star realtor means being the CEO of a business in an extremely dynamic and complex industry. You need to stay ahead of the curve and make sure you constantly evaluate the best use of your time. By thoughtfully evaluating what tasks need your personal attention and which can be delegated or outsourced, you give yourself the maximum amount of free time to leverage your business and reach your ultimate potential.

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