The Real Estate Relationship Business

If you want to make it in real estate sales, it pays to know the difference between an attractor and a seeker. An attractor casts a wide marketing net and then waits for a prospect to bite. A seeker proactively builds and manages a base of friends and acquaintances with an eye towards doing business along the way.

From first handshake to handing over the house keys, learn how to build, maintain, and maximize your customer connections for sales success.

In these still-dodgy times for the real estate industry, it’s vitally important to be proactive in your quest for customers. But creating pathways to successful relationships depends on far more than e-mail blasts or depleting your supply of business cards at a cocktail party. Consumers continue to be more knowledgeable as a result of all of the information they have available to them. Be able to demonstrate value. And in this modern age, value is often measured in intangibles ,by being true, genuine, and honest.

Here are our 3 Enlightening Steps to thrive in "The Real Estate Relationship Business"

Step 1: Build Strong Bonds

Each day holds new possibilities for creating connections. When you find people with whom you have something in common, relationships are likely to sprout. They can occur over shared interests. When we discover similarities, we form deeper and lasting connections. Eventually, those connections may lead to business—but they don’t have to start there.

Being visible and active in the community is the best way to find new business.