Define & Qualify Leads
Successful real estate agents understand that effective lead follow up starts with filtering out bad leads. Top producing agents often have far less leads in their pipeline because they are careful not to saturate their lead follow up database with people that are not serious about buying or selling a home in the near future.
Learn these lead follow up scripts and techniques for real estate agents to stay in contact with people looking to buy or sell a home in the near future.Understand how to define and qualify actual leads, systematize lead follow up activities, and implement effective scripts and dialogues to build relationships before ultimately setting consultation appointments.
Good leads are people motivated to buy or sell within a certain time frame. Many agents will stay in touch with people looking to move within a year. So the sooner the time frame, the warmer the lead. A good rule of thumb is to always cut the time in half to start consistent lead follow up telephone calls.
Lead Follow Up Scripts We have a number of real estate agent scripts to conduct regular lead follow up phone calls to offer prospective clients customer service in advance of buying or selling a home below:
1. GENERAL LEAD FOLLOW UP SCRIPT Are you still thinking about moving? When can we set up an appointment to start getting ready? 2. INSPECT TO HELP WITH REPAIR DECISIONS Most of my clients tend to spend too much money in the wrong places, and I am more familiar with what buyers are looking for. So how about we schedule an appointment for me to do a quick walk-through of your home so you know where to spend money and where not too? 3. PREFERRED VENDOR ASSISTANCE What if I swung by to help you get a list together of what needs to be done around your home? I also have a list of trusted professionals that might be able to help you save some money and time if you need a hand. Would that be of benefit to you? 4. HOME STAGING SERVICE What if I helped you with getting your home looking ready to sell? I work closely with a great stager to get your home looking just right. The last thing I want is for you to worry about that right now. Would you like me to have her come out to at least take a look around? 5. SET UP ON HOME SEARCH What if I set you up on a property search so you can start shopping for homes online from the privacy of your home computer now? I can input all of the criteria you are looking for in your next home (ie.- size, location & amenities) so that you can see all the homes listed by all of the agents in our area that are currently up for sale. In addition, you will be alerted of new homes that come on the market as quickly as real estate agents know about them. How does that sound? 6. MEET WITH MORTGAGE LENDER Since you want to start shopping for a new home, would it help for you to know what your monthly payments would be depending on the sales price of each home you look at? Or even how much money you will need to put up as a down payment? Would it be alright if I had my trusted mortgage lender contact you to help you out with that? 7. NEIGHBORHOOD SALES ACTIVITY In researching the comparable sales activity in your area I noticed that some homes have recently gone up for sale and some that have sold that may impact the appraised value of your home in the near future. Since it’s my job to keep clients informed about material facts concerning the sale of their homes, would you mind if I quickly swung by to keep you up to date?
