Million Dollar Postcard Templates That Work

Direct mail can be a very complex task.

Understanding what makes a mail piece do well (or poorly) can be a bit mysterious.

Many aspects of a direct mail campaign that need to be executed flawlessly in order to get a good response rate.

One of the most crucial aspects is the message that you are trying to deliver to your recipients.

As obvious as this should be – We consistently encounter a lot of cheesy, poorly written and generally thoughtless messages in the ads, letters and websites that people are using in their attempts to find motivated sellers.

Because EVERYBODY else in your market is saying the exact same thing. There is absolutely nothing unique about this kind of mail solicitation.

If you want people to take notice of the mail you’re sending them, you need to look different. If you want to grab someone’s attention, you need to stand out from the crowd.

When you only have a split second to grab your recipient’s attention, you need to INSTANTLY show them why you’re worth paying attention to and ultimately, you need to move them to action.

Luckily, there are a lot of ways to pull it off.

Template #1 – The Personal Letter

This postcard takes the approach of “I took the time to write you this personal letter, so you should pay attention to what I’m saying.”

Think about it for a second – if you received a postcard like this in the mail, would you take the time to read it? My theory behind why this postcard has worked so well for me is that it doesn’t look like all the other jun