Million Dollar Postcard Templates That Work
Direct mail can be a very complex task.
Understanding what makes a mail piece do well (or poorly) can be a bit mysterious.
Many aspects of a direct mail campaign that need to be executed flawlessly in order to get a good response rate.
One of the most crucial aspects is the message that you are trying to deliver to your recipients.
As obvious as this should be – We consistently encounter a lot of cheesy, poorly written and generally thoughtless messages in the ads, letters and websites that people are using in their attempts to find motivated sellers.
Because EVERYBODY else in your market is saying the exact same thing. There is absolutely nothing unique about this kind of mail solicitation.
If you want people to take notice of the mail you’re sending them, you need to look different. If you want to grab someone’s attention, you need to stand out from the crowd.
When you only have a split second to grab your recipient’s attention, you need to INSTANTLY show them why you’re worth paying attention to and ultimately, you need to move them to action.
Luckily, there are a lot of ways to pull it off.
Template #1 – The Personal Letter
This postcard takes the approach of “I took the time to write you this personal letter, so you should pay attention to what I’m saying.”
Think about it for a second – if you received a postcard like this in the mail, would you take the time to read it? My theory behind why this postcard has worked so well for me is that it doesn’t look like all the other junk mail that people get.
The goal with this postcard isn’t to be flashy. The goal is to be real.Being down-to-earth is different, and people take notice of that.
Template #2 – THE FINAL NOTICE
This postcard takes the approach of “You need ME more than I need you.” This can definitely strike a chord with some people. This template instills a sense of urgency and is likely to catch more attention than the generic, “WE BUY HOUSES” message that everybody else can’t seem to think outside of.
Template #3 – The Double-Sided Appeal
This postcard takes the approach of asking questions and getting the recipient to think a little. “What is your situation? Perhaps I can help you?”One look and you will see that this is the flashiest postcard I have. The benefit with using this card is partially in the choice of words, partially in the hand-drawn graphics, and also in the fact that it’s double-sided (which means we’ve got two chances to make a first impression).Side one is your big, bold, attention-grabbing statement.Side two is the personal message.