Branding for your Real Estate Business


Branding, and consistent branding, is one of the most important aspects for marketing your business, no matter its size. It might seem like a boring marketing term and isn’t worth the effort, but when you put in the effort to brand your business correctly, you can get the edge over competing agents.

I have some tips for Branding your Real Estate business below:

> Strategize

Having a marketing strategy is not optional.

Consider the following:

Goals: What is the goal of your marketing plan? Writing these goals out will allow you to gear your marketing plan according to your goal.

Objectives: What steps are you going to take in order to obtain your goals? Write out the steps that you are going to take in order to market your business successfully.

Budget: What’s your marketing budget? Be realistic with your budget and plan accordingly to stick on budget.

> Assess

Check out your competitors, both local, and industry giants. Understanding what your competition is doing to be successful can help you with defining your business. Keep in mind that it’s okay to use some strategies that you see other agents in the industry doing.

> Trademark

Create a catchy slogan tied to your brand. Keep the theme of your overall business branding message though so that you stay consistent. Keep it simple and to the point, but most importantly it’s easy to remember. You are going to want to do anything you can to differentiate yourself from other agents.

> Logo

Less is more. Logos need to be easy to read and should grab the attention of prospects. Once you have a logo, use it on EVERYTHING that you do.

Branding is not optional. If no one knows who you are, why you are the best, and what you can do to help them, then you won't be getting the amount of new clients you’re hoping to work with.

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