
Avoid Website Jumble
Agents will often want to know how their website looks. Many agents opt for a template site – and that can be okay, as long as the site has a few key elements. We like to see that the agent has some control over the site, too: content, placement, headers, page titles and link structure – but mostly content. You can have the most search engine optimized site out there but, if you content stinks, the consumer won’t stay long. Bonus for fresh content, because we know how much

Guidelines to Win the Listing
Preparation What Realtors do wrong: The search terms we use to scour the MLS for comparable properties was too broad, and we consistently overthought every step of the process. We often never met or made plans to meet a seller and have a real, intimate conversation about their needs before compiling a CMA and emailing it to them. We didn’t give them a chance to get to know their would-be agent—and vice versa—before trying to sell them on our services. How to fix it: When sear

Prospecting Tips
Build a wide sphere of influence through regular prospecting. There’s no time like the present to improve your skills with these handy tips. Database memo field - add a memo field to your database to store important, personal information about prospects. For example, planned retirement in two years, children going to college, or a big promotion. Phone survey. Choose a topic that’s likely to be of interest to your prospects. Then offer to e-mail the survey results. Voilà, you

How to Avoid Distractions
Here are our solutions to common transaction time traps. 1. Negative office mates. In almost every office, there’s a person who’s unhappy about something. It’s easy to be drawn into conversations that amount to little more than complaining, especially when the discussion doesn’t involve the person who can affect change. Set a personal policy that you won’t discuss issues with anyone other than those who are directly involved or can make a change. 2. Indecisive buyers. Buyers

Succeed in Different Types of Markets
Build business and impress customers no matter what “mood” your market is in. We break down the details. Slow market: High-turnover areas. Find niches in which there are more transactions than average for your market. Realistic Pricing. Homes that are priced right will sell first. It’s not easy telling sellers that their home is priced too high, but it’s critical information. Educate Customers. Use market statistics and newspaper clippings to show clients that housing activit